Why is web 2.0 better for business and why is the traditional static website now prehistoric?
We ask the questions:
Do you have an old static website ? If yes, do you think you should be thinking of upgrading it ?
Hell yes, you should replace your old static website PDQ ! and here’s why
Website Life-Time Costs
Look even if you are approaching this question from a website cost perspective you should change your static website to a web 2.0 website very quickly because web 2.0 websites are (or should be) delivered with website owner Content Management Systems (CMS) you no longer need to suffer webmaster fees for simply updating your website pages or adding new content for you, you or your staff can now easily do this your self!
Now, Quick, React, be First, be Fast be Open, be Responsive
Blog Syndication
You cannot afford to wait to post content or reply to market or consumer demands, you need to communicate with your visitors and followers in real-time, your content should be syndicated to give wider and deeper coverage to a greater audience, your blogs should be syndicated, Twittered and FaceBook’ed within seconds of being posted. Your new modern followers will think you passe if you cannot achieve this.
Web 2.0 is about you sharing your knowledge and your experience with your followers: What’s that, FOLLOWERS ? do you mean website visitors ?
Well yes kind of, but you should be forging your business and promoting yourself as a leader in your field or your business the best at what is you do. If you are the leader and you write good and frequent content and you welcome an open and responsive relationship with your website visitors – they will become your followers and if you keep at it with integrity your business will grow as a result.
Blogging for Better Business
OK so you think that you are the best at what you do? Well maybe you are but how many people know that?
Your immediate family? Your Immediate clients? 10 people, 100 people ? Well unless you are a household brand name possibly no more than 1000 people would consider you or your business as the leader in your field, the best plumber, baker or candle-stick maker!
One sure-fire way to become the accredited leader in your field and to win more business is to write blogs about what you do and optimise those blogs for the search engines and syndicate the content to the entire universe.
Of course you can’t do any of that with an old static website ! You have to have a web 2.0 online marketing platform created by yours truly – Mick Say
Search Engine Optimisation (SEO)
OK so I am not going to write a great deal about Search Engine Optimisation (SEO) in this blog but the search engines all like fresh new content and the more fresh new content you write the better the search engines will like you and the better search engine return results you will get and eventually if you write meaningful content that we humans like you will land the converted first page on google! But you gotta work at it.
And guess what, – Increasingly you cannot achieve any of this with an ageing static website, so you need to call in the A Team to build a new web 2.0 website or online marketing platform.
Call mick any time 07719 061 835.
You might want to read my blog: What is Web 2.0?
