Most Website Design Companies just design websites, but it should not be like this. Website Design should begin with an understanding of the clients business goals before the design pen can be committed to paper.
How else can the Website Design and development team know what features and processes to develop into the clients website? Time spent on strategic thinking and planing before committing to a Website Design will exponentially increase website performance.
Online Marketing Strategy
More Importantly today than ever before the company website is the HUB for all Online Marketing activities and customer service operations. Web 2.0 is forcing all businesses to be more open and much more responsive to customer and client needs and a strategically designed website can improve customer relations and help the website owners to improve customer relations via more active customer communication and engagement.
Strategic Customer Service
Keeping the client or prospect happy and informed is so important today because if you upset a client or offer poor customer service it is very easy for disgruntled clients to Twitter their discontent about your business to millions of potential clients and then rub salt in your wounds by telling all of their FaceBook friends how bad your company is !
Conversely when (with integrity) you offer open and responsive communication via your website using tools like the comment section below you may just be surprised how your reputation for fantastic customer service is echoed throughout the Internet driving more potential clients to your website and your business.
